Meta Standard Rules

In this article, you'll find all Standard Rules included as part of the adnomaly monitoring framework for Meta campaigns.

These rules are available to all clients and are designed to help identify unusual activity, potential issues, and budget risks. If there are specific rules you would like to deactivate or reactivate, you can manage them through the Operations Center.

If you'd like to review the available advanced rules for your DSP, please refer to the Meta Advanced Rule Catalog.

Meta Standard Rule Catalog

The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the Standard Rules, refer to the Rule Catalog table below.

RULE NAME	RULE DESCRIPTION	PRACTICAL EXAMPLE
Budget Rule	Ensures the campaign budget is within the usual range for the ad account to prevent unintended overspending caused by unusual budget settings.	A campaign is configured accidentally with a daily budget of €10,000 instead of €100. The campaign spends significantly more than intended before the mistake is noticed.
Geo-Targeting Rule	Ensures that campaigns target only the approved countries or regions configured for the ad account.	While duplicating a campaign, Italy is accidentally selected instead of Germany as a geo-targeting, causing ads to reach the wrong audience and reducing campaign performance.
Language Rule	Ensures that the campaign targets only the approved languages for the ad account.	A campaign intended for German-speaking customers is accidentally configured to target Spanish, resulting in ads being shown to users who are unlikely to engage.
Page-ID Rule	Ensures that the approved Page ID is associated with the ad set to prevent campaigns from running under the wrong brand.	A campaign is configured to use the Facebook account for Influencer A instead of Influencer B, causing the ads to display the wrong identity.
Pixel-ID Rule	Ensures that the approved Meta Pixel is used so campaign performance is attributed and optimized correctly.	An outdated, incorrect or unusual Pixel ID is selected during setup producing inaccurate reporting.
Budget Type Rule	Ensures the campaign uses the usual budget type (daily or lifetime) according to the account's standard configuration.	A campaign intended to use a Lifetime Budget is mistakenly created with a Daily Budget, causing spending to occur much faster than planned.
Unusual URL Rule	Ensures that ads direct users only to approved website domains associated with the account.	A campaign is accidentally configured with an incorrect or unrelated URL for the creative, leading clicking users to the wrong landing page.
Broken URL Rule (404)	Regularly checks whether the landing page remains accessible after the campaign is published to prevent traffic from being sent to broken pages.	A landing page is misconfigured or removed entirely, causing users who click on the live ad to arrive at a '404 Page Not Found' error.

Meta Standard Rule Catalog

Contact