Pinterest Advanced Rules
In this article, you'll find the Advanced Rules currently available to deploy on your Pinterest campaigns. Think of this catalog as a starting point. These rules have been built from real client requ…
Think of this catalog as a starting point. These rules have been built from real client requests to prevent unnecessary spend and flag unusual activity, but they are fully customizable. We regularly update this framework and can build entirely new, tailored rule solutions based on what your team needs to succeed.
Want to activate a rule or design a completely new one? Reach out to your adnomaly representative, and we’ll set it up for you.
Pinterest Advanced Rule Catalog
The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the advanced rules, refer to the rule catalog table below.
Rule Name | Rule Description | Practical Example |
Naming Mismatch Rule | Audits cross-platform setups to prevent campaigns from being accidentally launched under the wrong ad account by verifying that the brand identifiers in both the campaign name and ad account name strictly match. | A campaign is created for Brand A inside an ad account dedicated to Brand B (or vice versa). The rule detects the naming mismatch by comparing the campaign name with the ad account name and triggers an alert. |
UTM Custom Parameter | Scans destination landing pages to verify that vital tracking string components, specifically utm_source, medium, campaign, or content parameters, are completely present. | A campaign is launched with landing page URLs that are missing the required tracking parameters, such as the trailing tracking strings or the utm_medium parameter. As a result, campaign traffic cannot be attributed correctly in analytics. The rule audits the live URLs and flags the missing tracking parameters. |
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