Pinterest Standard Rules

In this article, you'll find all Standard Rules included as part of the adnomaly monitoring framework for Pinterest campaigns.

These rules are available to all clients and are designed to help identify unusual activity, potential issues, and budget risks. If there are specific rules you would like to deactivate or reactivate, you can manage them through the Operations Center.

If you'd like to review the available advanced rules for your DSP, please refer to the Pinterest Advanced Rule Catalog.

Pinterest Standard Rules Catalog

The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the Standard Rules, refer to the Rule Catalog table below.

RULE NAME	RULE DESCRIPTION	PRACTICAL EXAMPLE
Budget Rule	Ensures the campaign budget is within the usual range for the ad account to prevent unintended overspending caused by unusual budget settings.	A campaign is configured accidentally with a daily budget of €10,000 instead of €100. The campaign spends significantly more than intended before the mistake is noticed.
Budget Type Rule	Ensures the campaign uses the usual budget type (daily or lifetime) according to the account's standard configuration.	A campaign intended to use a Lifetime Budget is mistakenly created with a Daily Budget, causing spending to occur much faster than planned.
Geo-Targeting Rule	Ensures that campaigns target only the approved countries or regions configured for the ad account.	While duplicating a campaign, Italy is accidentally selected instead of Germany as a geo-targeting, causing ads to reach the wrong audience and reducing campaign performance.
Language Rule	Ensures that the campaign targets only the approved languages for the ad account.	A campaign intended for German-speaking customers is accidentally configured to target Spanish, resulting in ads being shown to users who are unlikely to engage.
Pacing Type Rule	Ensures that the campaign uses the usual pacing strategy to ensure the budget is spent according to the intended delivery behavior.	A campaign intended to use Standard Pacing is accidentally configured to use Accelerated Pacing, causing the available budget to be spent much earlier than planned.
Page ID Rule	Ensures that the approved Pinterest business account is associated with the campaign to prevent ads from running under the wrong brand.	A campaign is configured to use the Pinterest account for Brand A instead of Brand B, causing the ads to display the wrong business identity.
Tag ID / Pixel ID Rule	Ensures that the approved Pinterest Tag is used so campaign performance is attributed and optimized correctly.	An outdated, incorrect or unusual Pinterest Tag is selected during setup, causing conversions to be tracked in the wrong account and producing inaccurate reporting.
Broken URL Rule (404)	Regularly checks whether the landing page remains accessible after the campaign is published to prevent traffic from being sent to broken pages.	A landing page is misconfigured or removed entirely, causing users who click on the live ad to arrive at a '404 Page Not Found' error.
Unusual URL Rule	Ensures that ads direct users only to approved website domains associated with the account.	A campaign is accidentally configured with an incorrect or unrelated URL for the creative, leading clicking users to the wrong landing page.

Pinterest Standard Rules Catalog

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