theTradeDesk Advanced Rules
In this article, you'll find the Advanced Rules currently available to deploy on your theTradeDesk campaigns. Think of this catalog as a starting point. These rules have been built from real client r…
Think of this catalog as a starting point. These rules have been built from real client requests to prevent unnecessary spend and flag unusual activity, but they are fully customizable. We regularly update this framework and can build entirely new, tailored rule solutions based on what your team needs to succeed.
Want to activate a rule or design a completely new one? Reach out to your adnomaly representative, and we’ll set it up for you.
theTradeDesk Advanced Rule Catalog
The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the advanced rules, refer to the rule catalog table below.
RULE NAME | RULE DESCRIPTION | PRACTICAL EXAMPLE |
Measurement Pixel Check | Verifies that the required third-party tracking pixel URL parameters are accurately appended to the setup based on specific naming conventions. | A campaign is configured without the required third-party tracking pixel URL parameters, preventing accurate measurement and attribution. The rule scans the tracking configuration and flags any missing or invalid tracking parameters. |
Market Type - Video | Monitors inventory source configurations to automatically detect ad groups if the supply type is set to unapproved public exchanges instead of private marketplaces. | A premium video campaign is configured to use Open Market inventory instead of approved private marketplaces, increasing the risk of ads appearing on unapproved inventory sources. The rule detects the market type configuration and flags it for review. |
Fee Check | Validates the presence and absolute accuracy of technical platform fee settings by comparing current line configurations against dynamic historical account data. | A line item is configured without the required data or inventory fee settings in a new ad group, resulting in inaccurate cost calculations and reporting. The rule compares the configured fees against expected account settings and flags any missing or inconsistent values. |
Click Tracker Mismatch | Scans impression tracker input fields to catch setup errors where click tracking strings have been incorrectly pasted into impression slots. | A creative is configured with a click tracking URL in the impression tracker field, preventing tracking from functioning as intended. The rule detects the tracker mismatch and flags the configuration before the creative is delivered. |
Predictive Clearing | Monitors campaign configurations to strictly prevent the use of Predictive Clearing features within any Ad Group setup. | An ad group is configured with Predictive Clearing enabled, even though the feature is not permitted for the advertiser. The rule detects the prohibited bidding configuration and flags it before the campaign begins spending. |
How did we do?
Google Ads Advanced Rules
Adform Advanced Rules
