Snapchat Standard Rules

In this article, you'll find all Standard Rules included as part of the adnomaly monitoring framework for Snapchat campaigns.

These rules are available to all clients and are designed to help identify unusual activity, potential issues, and budget risks. If there are specific rules you would like to deactivate or reactivate, you can manage them through the Operations Center.

If you'd like to review the available advanced rules for your DSP, please refer to the Snapchat Advanced Rule Catalog.

Snapchat Standard Rule Catalog

The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the Standard Rules, refer to the Rule Catalog table below.

RULE NAME	RULE DESCRIPTION	PRACTICAL EXAMPLE
Budget Rule	Ensures the campaign budget is within the usual range for the ad account to prevent unintended overspending caused by unusual budget settings.	A campaign is configured accidentally with a daily budget of €10,000 instead of €100. The campaign spends significantly more than intended before the mistake is noticed.
Budget Type Rule	Ensures the campaign uses the usual budget type (daily vs. lifetime) according to the account’s standard configuration.	A campaign intended to use a Lifetime Budget is mistakenly created with a Daily Budget, causing spending to occur much faster than planned.
Pacing Rule	Monitors the campaign’s pacing settings to ensure they align with the account's standard delivery logic.	An unusual pacing type is selected, causing ads to deliver too rapidly and depleting the budget before the campaign ends.
Geo-Targeting Rule	Ensures that campaigns target only the approved countries or locations configured for the ad account.	While duplicating a campaign, Italy is accidentally selected instead of Germany as a geo-targeting, causing ads to reach the wrong audience and reducing campaign performance.
Language Rule	Ensures that the campaign targets only the approved languages for the ad account.	A campaign intended for German-speaking customers is accidentally configured to target Spanish, resulting in ads being shown to users who are unlikely to engage.
Public Profile/Page ID Rule	Ensures the approved Public Profile or Page ID is associated with the ad set to prevent ads from running under the wrong identity.	A campaign is configured to use the Snapchat account for Brand A instead of Brand B, causing the ads to display the wrong business identity.
Unusual URL Rule	Ensures that ads direct users only to approved website domains associated with the account.	A campaign is accidentally configured with an incorrect or unrelated URL for the creative, leading clicking users to the wrong landing page.
Broken URL Rule (404)	Regularly checks whether the landing page remains accessible after the campaign is published to prevent traffic from being sent to broken pages.	A landing page is misconfigured or removed entirely, causing users who click on the live ad to arrive at a '404 Page Not Found' error.
Pixel ID Rule	Ensures the approved Pixel ID is used so that campaign performance is tracked and optimized accurately.	An outdated, incorrect or unusual Pixel ID is selected during setup, causing conversions to be tracked in the wrong account and producing inaccurate reporting.
Spend Cap Rule	Validates that the spend cap setting at the campaign level matches the established account strategy.	A campaign is created without a spend cap, resulting in a mismatch between the campaign and ad set budget configuration. This rule verifies that both budget settings remain aligned.
Bid Strategy Rule	Verifies that the campaign uses the unusual bid strategy for the account to maintain consistent optimization and spending behavior.	A campaign normally optimized for a specific goal is launched with the wrong bid strategy, severely limiting delivery.

Snapchat Standard Rule Catalog

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