Amazon Ads Advanced Rules
In this article, you'll find the Advanced Rules currently available to deploy on your Amazon campaigns. Think of this catalog as a starting point. These rules have been built from real client request…
Think of this catalog as a starting point. These rules have been built from real client requests to prevent unnecessary spend and flag unusual activity, but they are fully customizable. We regularly update this framework and can build entirely new, tailored rule solutions based on what your team needs to succeed.
Want to activate a rule or design a completely new one? Reach out to your adnomaly representative, and we’ll set it up for you.
Amazon Sponsored Ads & Amazon DSP Advanced Rule Catalog
The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the advanced rules, refer to the rule catalog table below.
RULE NAME | RULE DESCRIPTION | PRACTICAL EXAMPLE |
Max CPM Ceiling for CTV | Evaluates Streaming TV settings to block line items on Amazon inventory if a maximum average CPM has not been explicitly defined. | A Streaming TV line item is configured without a maximum average CPM ceiling, creating the risk of significantly higher media costs than intended. The rule detects the missing setting and blocks the line item from serving until a maximum CPM has been defined. |
Measurement Pixel Check | Verifies that the required third-party tracking pixel URL parameters are accurately appended to the setup based on specific naming conventions. | A campaign is configured without the required third-party tracking pixel URL parameters, preventing accurate measurement and attribution. The rule scans the tracking configuration and flags any missing or invalid tracking parameters. |
Market Type - Video | Monitors inventory source configurations to automatically detect ad groups if the supply type is set to unapproved public exchanges instead of private marketplaces. | A premium video campaign is configured to use Open Market inventory instead of approved private marketplaces, increasing the risk of ads appearing on unapproved inventory sources. The rule detects the market type configuration and flags it for review. |
Click Tracker Mismatch | Scans impression tracker input fields to catch setup errors where click tracking strings have been incorrectly pasted into impression slots. | .A creative is configured with a click tracking URL in the impression tracker field, preventing tracking from functioning as intended. The rule detects the tracker mismatch and flags the configuration before the creative is delivered. |
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