LinkedIn Advanced Rules
In this article, you'll find the Advanced Rules currently available to deploy on your LinkedIn campaigns. Think of this catalog as a starting point. These rules have been built from real client reque…
Think of this catalog as a starting point. These rules have been built from real client requests to prevent unnecessary spend and flag unusual activity, but they are fully customizable. We regularly update this framework and can build entirely new, tailored rule solutions based on what your team needs to succeed.
Want to activate a rule or design a completely new one? Reach out to your adnomaly representative, and we’ll set it up for you.
LinkedIn Advanced Rule Catalog
The table below outlines each rule's scope, alert conditions, and real-life scenarios. For information on the advanced rules, refer to the rule catalog table below.
RULE NAME | RULE DESCRIPTION | PRACTICAL EXAMPLE |
Audience Networks Rule | Performs a static baseline check across LinkedIn campaigns to prevent the activation of the Audience Network, triggering an alert unless the ad account has been explicitly whitelisted. | A campaign is configured with Audience Network enabled, even though the placement is not approved for the advertiser. The rule detects the unauthorized placement and triggers an alert. |
Naming Convention | Audits campaign naming structures by measuring the exact parameter count (separated by underscores) and checking for strictly forbidden characters. | An ad group name contains a forbidden character, such as a question mark (?), ampersands (&) or is missing a required underscore separator. The rule validates the naming structure and flags the convention violation. |
Naming Mismatch Rule | Audits cross-platform setups to prevent campaigns from being accidentally launched under the wrong ad account by verifying that the brand identifiers in both the campaign name and ad account name strictly match. | A campaign is created for Brand A inside an ad account dedicated to Brand B (or vice versa). The rule detects the naming mismatch by comparing the campaign name with the ad account name and triggers an alert. |
Placement Rule | Monitors the network distribution and placement settings to ensure delivery remains within the core platform parameters. | A campaign is configured to include the LinkedIn Audience Network, causing part of the budget to be spent on off-platform placements instead of only on LinkedIn. The rule detects the placement configuration and flags it to ensure delivery remains within the approved platform parameters. |
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